Increased Revenue by 10x with Paid Social & Search - Award Winning Campaign
Deliverables
Paid Media
Creative
The Client
Passenger is an ethical clothing and apparel brand for adventure-seekers.
Client Goals:
- Scale spend. As their previous agency was struggling to scale further.
- Maintain a 10x blended ROAS to keep strong margins.
- Adapt existing assets to produce direct-response paid social creatives, as well as implement fresh creative ideas and strategies to enable scaling.
What We Did
Since starting with them in 2021, we’ve delivered and optimised a full-funnel Paid Social, Search and Display strategy.
During the growth phase, we’ve now grown Passenger into new territories (North America, Europe and ROW) from what was originally just the UK.
As well as managing all of their Paid Media, we produce their performance-driven creative and optimise their product feed.
Results:
- Total Revenue increased by more than 10x
- Maintened ROAS targets
- Passenger were #2 in the UK's fastest-growing companies list.
- They've gone onto raise £15m in funding.
and we've won multiple awards!
Our work with Passenger has led us to win multiple awards, which include:
- Total Revenue increased by more than 10x
- Maintened ROAS targets
- Passenger were #2 in the UK's fastest-growing companies list.
- They've gone onto raise £15m in funding.
The Results:
- Raised overall paid media spend by 40% YOY
- Purchase increase by platform:
- Google: +70%
- Bing: +51%
- Meta: +1664%
- Online revenue increased by 27% and Offline revenue by 44%.
- Achieved a blended ROAS of 474%, which is nicely above their target of 460%.
Current Status:
- Client committed to budget increase for 2024
- We’ve launched paid media advertising on LinkedIn
